Black Walnut
bakery café
FALL 2022
ABOUT
During my studies, we were provided with an objective to rebrand an existing London, Ontario restaurant. I was assigned to the Black Walnut Bakery Café.
TOOLS
PHOTOSHOP, INDESIGN, ILLUSTRATOR, PROCREATE
GOALS
The goal of the project was to utilize SWOT analysis in order to conduct the rebrand with informed decision making.
I began by conducting research about the business, learned about their services, pricing, demographics and their values. I took an extra step to dine at the shop to experience it myself for some primary research and asked some of the staff for their anecdotes regarding the customer base.
To design the logo, I came up with three concepts in black in white and ensured effective scalability/legibility was implemented. I utilized a vintage illustrated black walnut to invoke a rustic and hand done feeling, to reflect the handmade local nature of the pastries and coffee. The Black Walnut offers premium products, but a warm and approachable atmosphere, so I used a bold serif font to demonstrate quality and luxury, paired with a rounded sans-serif to keep it friendly.
© 2025 Brittany Luckhurst.